Starbucks is Toast
Trip Start Apr 15, 2009
22Trip End Jun 17, 2009
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In Argentina, and I'm told other countries in South America and Europe, McDonald's has a model that should make Starbucks shake in its boots - the McCafé. Today, Barbara and I visited a new McDonalds/McCafe in an up-scale area of Buenos Aires. As you can see from the following photos, this is not your normal McDonalds.
We had cappuchino and expresso in china and glass cups, sat in leather chairs, and left the dishes to be bussed. The cost -- $4.50. We could have also had some visually-appealing cheesecake or chocolate torte, but it was 10 a.m., and we resisted. In addition to the excellent coffee/cappuchino, there were three computers available for customers' use, and the whole café had wi-fi.
Oh, and way in the back, you could buy a Big Mac.
If McDonalds launches this model in the U.S., I think Starbucks will be in for some very tough times.