Starbucks to use Yunnan coffee
Trip Start Jan 30, 2007
632Trip End Dec 31, 2011
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To give you an idea of how much money they are going to make, a consumer can buy green Yunnan beans for 30-60 yuan a kilo - enough for say, 100 cups of coffee. And Starbucks' lowest price coffee is 19 yuan.
You do the math.
Starbucks to use Yunnan coffee beans
Starbucks Corporation (SBUX.NASDAQ) will soon start selling coffee made from China-grown beans for the first time, China Business News
reported. "We will use coffee beans grown in Yunnan province and this
will give us a great price advantage because they are 30-50% cheaper
than imported ones," Wang Jinlong, president of Starbucks Greater China
told the newspaper Thursday. The coffee giant's cheapest product on the
mainland fetches US$2.77 (RMB19). It sources most of its coffee beans
from countries near the Equator, which are costly to transport. China
also levies a 20% import tariff on coffee beans. Starbucks currently
runs more than 600 stores in the Greater China area, including Taiwan,
Hong Kong and Macao. Yunnan province is located in the far southwest of
China, bordering Burma, Laos and Vietnam.