Why people come to China
Trip Start Jan 30, 2007
632Trip End Dec 31, 2011
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Travellers to China Wish to Broaden Their Experiences
Thursday, August 28, 2008
Place your ad hereChina's tier two and three cities are attracting interest among potential travellers from the Asia Pacific Region, according to a Visa survey on interest in the Beijing 2008 Olympic Games and travel to China.
Most of the 3,140 respondents that intended to visit China during or after the Olympics said that China's better-known tier one cities of Beijing (64%) and Shanghai (59%) were the destinations they were most likely to visit when in China.
A large percentage also said that they wanted to visit smaller lesser-known Chinese cities such as Guangzhou (20%), Xi'an (17%) and Guilin (16%) which have all grown in tourist appeal and managed to round out the top five destinations.
Richard Chang, Executive Vice President and General Manager, Visa, Greater China and the Philippines said, "China offers a wide variety of attractions for tourists, ranging from natural scenery and rich culture, to UNESCO World Heritage-listed places and five thousand years of history. This survey shows that tourists from across the region are planning to head not only to the major cities of Beijing and Shanghai but also to the newer travel destinations such as Xi'an, home of the Terracotta Warriors, and Guilin, home of the scenic Li River."
The findings of the Visa survey are corroborated by a recent report issued by the Pacific Asia Travel Association (PATA) which found that visitors to China wanted to broaden their travel experience with cruising and green tourism among the growing attractions.
China's diverse range of national parks and scenic rural areas are being actively promoted and marketed to international consumers. Additionally, there has been major investment in cruise-based tourism in the Yangtze and Pearl River Deltas, helping to boost the appeal of these areas.
Overall, 63 percent of regional respondents planned to visit China in the next five years.
PATA forecasts that Koreans will make 8.6 million annual trips to China and Malaysians will make more than 1.4 million annual trips by 2010.
PATA's predicts strong growth for Hong Kong, Taiwan and Singapore as a large majority of respondents from these countries had previously visited China and showed a strong level of continued interest in returning in the future(71 percent, 63 percent and 67 percent respectively).
Arrivals to China from the Hong Kong, Taiwan and Singapore markets are estimated to top 92.9 million (Hong Kong), 5.8 million (Taiwan), and 1.3 million (Singapore) respectively by 2010.
The Visa survey also looked at the spending habits of those from the region who said they had visited China. Across the region, 58 percent of those who had visited China said they spent between US$500 and US$2,000 in total during their last trip.
The biggest spenders by source destination were New Zealanders (24 percent) who said they spent US$8,000 and Australians (17 percent) who said they spent more than US$5,000.
The survey also found that 51 percent of respondents spent three to five days in China on their last visit, while 29 percent stayed between six and 14 days. Seventy-four percent of respondents said the purpose of their last visit was leisure, with the number one reason being to visit China's tourism landmarks (19 percent), followed by relaxation (14 percent) and to visit family and friends (11 percent).
Mr Chang said, "This year's Olympic Games in Beijing are expected to give another boost to China becoming the number one tourism destination in the world by 2014."