Excellent

We had a wonderful time at this hotel. The location couldn't be better.

We didn't go for the rock bottom priceline.com rate and subsequently received a better medium sized room away from the street which was less noisy!! You get what you pay for!! The food at the hotel restaurant was excellent and they were always busy. The staff was excellent. But the real story was the location next to some of the best shopping anywhere.

After a few days of walking the S.F. Hills, you really appreciate the proximity of the hotel to the cable cars and restaurants etc. We'll be back!!!!!

Just OK

Stayed here for one night on a good priceline rate ($60). It was OK.

Great location right off Union Square. The room was clean, but it (and the bathroom) were quite small. I got a room facing Powell Street and the charm of cable car bells wore off very quickly! Get a room which does not face the street if at all possible. A good buy at $60 for sure, but before I would pay their normal rates I would go on priceline or hotwire and get a much better deal. For subsequent nights I got the Park Hyatt (one of the finest hotels I have ever stayed in) for a mere $70 a night! You could do much worse than the Villa Florence (I certainly have), but you can usually do much better also.

Location. Location ...

Nice little boutique hotel yet older with small rooms. Cant beat location as it is in the middle of the Union Square shopping district and the Powell Street cable car line is right outside the front door.

Good value also with a nice restaurant.

Perfect location for the price

We picked the hotel through Southwest Vacations and weren't sure what we were getting. It worked out great. Older hotel, but well worth the price! The restaraunt in the hotel is one of the best in the city. They have complimentary wine from 5-6 every night. It was great. The lobby is cozy with a nice fireplace. Walk right out to get the cable car. We took it everywhere. I think that one of the biggest assets of Villa Florence is being right next to the cable car.I heard that the bathrooms are not real big, we lucked out, we got a handicapped one, it was huge! I would stay there again.

Nice hotel

really nice hotel...wonderful lobby and bar/restaurant area in a great location......guest services are comendable and courteous...drawbacks are small bathrooms and really small rooms...nonetheless clean.....would not stay here again only because of the small size of the rooms and bathrooms...we had a double room, for one couple, it would be ok......

Location, location, location!!!

If what you want is to be in the BEST location in SF, the Villa Florence would fit the bill to a T! The hotel is right in Union Square, next to shops, restaurants, bookstores, cable line, etc. We were not bored for a second while staying there! The hotel itself is a bit older, a bit frayed around the edges, but the decor is warm and tasteful. If you love the color "butter yellow," you would love the guest rooms! The location doesn't come without strings attached though, being in the middle of everything means you would hear most everything that's going on in the city outside your windows, day or night! The room we stayed in was small, but clean and comfortable enough! (Though our remote control was MIA on the second day of our stay.)There's a fireplace in the lobby, where you can sip a cup of tea or coffee while reading your morning newspaper! The hotel restaurant is supposedly very good, but we didn't try it while we were there! The city beckoned, and it was hard to stay indoor!! You'll enjoy this hotel enough, but will love its location!!!

Great Place

A wonderful hotel. Locaction was key for us. We were on foot and using public transit during our recent weekend stay. Trolley stops right across street from front door. Bus stops one block away across Union Square. Convenient to everything. Great service from everyone, especially manager Frank and concierge Albert. Room was big and bright. Highly recommended. Will visit again.

Small rooms, yet HIGHLY recommended

The Villa Florence was an great value. The location is perfect. Visitors can walk to many attractions (such as ChinaTown) or catch a trolley or bus that will pick them up within a block of the hotel. The staff was friendly and attentive to our needs. The rooms were small, yet adequate. In all, I enjoyed my stay and would recommend this hotel. By the way, the restaurant that connects to the Hotel is eXquisite. The food was amazing.

Wonderful Hotel, great location

The hotel was wonderful and the location was excellent for shopping and seeing the sights. Service was great except for the "free gift wrap" that was included in our room. The free gift wrap consisted of wrapping paper being sent up to your room with scissors and tape so you can do it yourself! Other than that I would highly recommend the hotel to anyone. It is on a noisy street but thats San Francisco and if you want peace and quite stay home. Live the big city life and enjoy your stay at the Villa Florence.

Great location but....

inner room faced a large extraction fan that is always noisey outer rooms faces street very noisey in general

tv had very few channels that worked.

in the room that we stayed in had non fold away doors from the tv cabinet that blocked the way to the bathroom rather tight!

Kuleta Cafe had truely awsome pastries some of the best i had ever

but the coffee was a bit above dishwater.

buy coffee at starbucks on corner buy pastries at this great cafe.

service was fantastic location was great but we didn't get a great nite's sleep.