The Selfridge

Address: Orchard Street, London, England, W1H 0JS, United Kingdom | 4 star hotel
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This 4 star hotel, located in the Mayfair/Soho/West End area of London, is near Wallace Collection, Bond Street, Marks & Spencer, and London Brass-Rubbing Centre.
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    Historical Traveler Reviews The Selfridge London

    Great weekend break location


    We booked a weekend shopping break staying for two nights at the Selfridge.

    We loved our stay. The facilities were excellent. The staff were friendly and polite.


    Well cooked, good selection, Didn't have to queue even though it was very busy.

    We would revisit this hotel as the location couldn't have been better. A shoppers paradise with M&S across the road and Selfridges where you can go and dream!

    Thank you The Selfridge.

    Didn't like it too much


    A great location but the rooms were so small. No real amenities to brag of at all. The breakfast is ok but why bother. It seemed like there was a lot of useless fluff involved although the staff was very nice.



    This hotel is in a great location. However, beware because not all rooms are equivalent in this hotel. You will pay the same price, but may be put in a hideous, one star room on a lower level, whereas the upper level rooms are updated and more worthy of a "Thistle" hotel.

    Management is rude and will pretend like all the rooms are the same.

    They will do nothing - the service is nonexistent.

    Perfect Location


    The Selfridge is in a great location - it is very central especially if you are a keen shopper. The Selfidge Food Hall is directly next door, so we were able to grab lunch or dinner very quickly and by London standards, rather cheaply. Staff were pleasant and breakfast was fine.

    The rooms are very small but very pleasant and the shower pressure was adequate. Only real criticism was that the room was very hot. We had to open our window all of the time which meant we could here the traffic outside. Otherwise very quiet and would definately stay again.



    Really nice hotel, centrally located, clean and has all the small luxuries. Breakfast is superb and staff is helpful. Yet, the rooms are quite small while in case you have reserved through a travel agency and already paid in advance, just make sure you carry all the necessary documents (receipts, vouchers, etc.) with you and double check the reservation with the hotel before arrival. In my case, they couldn't find the reservation for 15 min. while they asked me to pay on departure while the amount has already been paid through the travel agency I booked. At the end, in both cases they realised their mistake...Must be something wrong with their on-line, reservation system. In general terms though, I would go there again. It is a nice choice.

    Great Location not so great hotel


    There can be no arguement this hotel is in a great location. However there it stops. Despite an impressive lobby the corridors are dark and shabby the room we stayed in booked via the internet would have only rated one star. Does an internet booking give you a poorer class of room?

    I will not return


    We booked through internet, then when we arrived in, there was no reservation. I don't know if that is the reason or the categoly of the room was the same from the beginning, it was the 2nd floor room without any view except the dusty window and the boring pouch. The satelite TV was not working, we complained, and the staff came, then, he said he will send someone else. But that someone never came. We complaned again to the reception, then the same guy as before appeared, and said 'sorry, there is nothing we can do'. Well, done. Clap Clap. The breakfast was rather poor and so crowded, you have to be on the line for queue for 15min to be seated. It is a great location, that is true, but other than that, it does not achieve anything matches the price.

    Would never recommend to any of my friends.



    I spend there two nights in Juni, booked it through the Thistle Website and payed 48 pounds for the single room, english breakfast included.

    Thr room was on the smaller side, but it is was clean and comfortable.

    Selfridges, Marks & Spencer and Oxford Street are next door, I would stay there again, it was a real bargain!!

    Expensive drinks


    A beautiful hotel to stay and right next to the shopping on Oxford street. Breakfasts are very good and the service is excellent. Rooms are starting to look a bit jaded though. We never ate or drank at the hotel as on our first night we were charged 14.75 for two cans of murphy's a pint of lager and a glass of lemon and lime. The bar would be a lot busier if they brought there prices down to a realistic figure. DO NOT buy tickets for any shows at any of the many ticket offices which are littered around London. They will tell you that the only tickets that are left are the 25 tickets, then you pay your money and they give you a receipt and will only accept cash!! What happens next is that they ask you to come back in an hour and they go to the respective theatre, buy the cheapest tickets for 10 then give them to you in a sealed envelope and you are ripped off!!!! What you must do is go to the respective theatre and purchase your tickets there or the theatre will direct you to a reccommended ticket sales office, so BEWARE do not part with any money as your ticket could be classed as void if sold for more than the price shown. Also watch out for restraunt hidden charges, read the small print at the bottom of the menu (8 extra and they could actually justify it!!). It will be a long time before I ever go back to London and if I do it will only be a very short stay as it really is a rip off.

    Comfort and service


    I arrived from Australia, via Paris, on a November evening. My taxi door was opened promptly at the hotel entrance, and my case lifted out by and taken into the foyer, while I was shown to the reception desk to book in.

    The staff were helpful and attentive to my pre-existing booking. I travel as a female senior, and alone. Assistance with both hand and large luggage was forthcoming as I was escorted to my room on the sixth floor, via one of the three lifts.

    My room had good lighting, wall, overhead, and bedside, plus excellent lighting in the bathroom.

    I found the facilities bright and clean. The provision of an extending cord for use to drip-dry overnight laundry was useful.

    I took advantage of dining in my room for two nights of my four-night stay at the hotel. The meals were prompt and my choice from the menu was well-presented.

    The choice of dishes at the buffet breakfast was good, and the staff cheerful and helpful.

    As I travel alone, I am always pleased to note that the service afforded me is the same as that shown to larger groups, or couples. At the Thistle Selfridges I felt comfortable and cared for.

    The concierge staff, and a helpful doorman to call the next taxi from a waiting 'rank' added just that little extra to an enjoyable stay at the hotel in London.

    Mrs Mary Thompkins

    TripAdvisor Reviews The Selfridge London

    2.50 of 5 stars Fair

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    A travel blog entry by shazza69 on Aug 17, 2015

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    Sleep came easily. I did however wake quite early, ready to take on this big busy international city. The traffic is crazy if it is not cars, motor bikes or Cabbies it is those big red buses. We breakfasted at the Hotel and it was "normal food", a good way to start the day.
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    Traveler Photos The Selfridge London

    Oxford Street
    London, United Kingdom
    The Selfridge Department Store
    London, United Kingdom
    Peter and Laura
    London, United Kingdom