Apex City Of London

Address: 1 Seething Lane, London, England, EC3N 4AX, United Kingdom | 3 star hotel
Searching for availability...
*Prices above are provided by partners for one room, double occupancy and do not include all taxes and fees. Please see our partners for full details.

How has this hotel rated in the past?

  What's this?
Discover trends in hotel experiences based on real traveler reviews and ratings. Mouse over circles to see what some travelers had to say.


This 3 star hotel, located in the Fleet Street/Old Bailey area of London, is near Tower of London, All Hallows Barking-by-the-Tower, and Paul Patisserie.
Map this hotel



    Historical Traveler Reviews Apex City Of London

    Apex Hotels nevel disappoint!


    This is our second stay in an Apex hotel (the first was in Edinburgh) and I can't wait for the 3rd time! After staying in a million older, cheesy and overpriced hotels the Apex hotels are a breath of fresh air. The prices are a steal for the level of service and modern, thoughtful rooms.

    This location was a bit out of the way - but I will stay there again next time regardless. Very close to the Tower of London (great views at night from Tower Hill Tube station entrance) and about a 5 min walk from the closest tube station.

    Love it - love it - can't wait to go again :)


    Shock and Joy in one Fell Swoop...


    I was in London for a day and somewhat un-prepared. I had however made a reservation at the nearest hotel to the venue I was going to be at for that day, and that was the Apex Hotel in London. The night before I sped through the online registration, which was quick and easy, somewhat too easy for my taste, in the sense that I complete the reservation in under a minute! I didn't really get to see the hotel properly online, so in the back of my head I had a somewhat "Mini-Ikea" idea of this hotel. I knew it was new, and so best guesses for the price I paid would suggest tacky furniture and poor quality.

    Next day I got to Tower hill station at it was literally a 2 minute walk into a street, and god forbid, there was works going on on the road outside the hotel! Anyway I checked in, which was a little embarrassing, as they had no recollection of my booking. Shock! Had the very easy booking not gone trough?! After I showed them a receipt I got via email, they phoned their reservation team and confirmed my booking. What do we learn? I guess its reasonable to provide Apex with more than 24 hours to properly anticipate an online booking. Never the less, a little embarrassing.

    The staff member helping me with my checking was really really courteous in the situation, sorrys and thankyou's, the usual you would expect but don't get a lot at all in many hotels. I was given a printed solid key card for my door, and an introduction pack. All the corridors were clean and tidy and my this was a VERY quite hotel, I mean not eerily quite but comfortably quite. My luggage was at my room before me strangely, but very convenient.

    The room. As I entered, shock and surprise. Shock at the size of the room and the view I had. The size, was to be frank, way to small. I know they want to pack as many rooms now days into hotels as they can, but really, this was small. I could move around if I left the furniture the way they placed it but say I moved the chair out from under the desk or I opened a cupboard door, this would immediately cause an obstacle and nuisance. I was also shocked at the view. This hotel promised views of the river in nearly all rooms, BEWARE this is not true. I had a view of a office block and other rooms. This was a little strange and disconcerting, as I sometimes saw people working out of my window. Definite let down, as the window itself is a major source of light in the room during the day.

    The surprise? Wow it was nicely furnished. I have stayed in a few hotels in London, but really this was furnished so well. Dark wood tones, strong thick bed frame, polished, scratch free desk all in subtle tones. Carpet was comfortable and the bed was heaven after a hard day of work. About 10 pillows to choose from, of which I used 1, just 1. But its the thought that counts. Another surprise? As a joke in my booking, and I STRESS, as a joke, I put a request to keep the room warm as it was particularly cold the day before. Guess the Surprise? The AC is already on in my room, and had to have been for a while as the room was really nice and warm. Total thumbs up to the staff for spotting the request and acting on it.

    The usual hairdryer, safe, coffee etc. were there and the room was well organized, although I could never find a fridge in my room, even though it was advertised. Onto the bathroom. This was another Surprise. CLEAN, AND I MEAN CLEAN. No grime, no mould not even any left over drops of water in the basin or bath from the clean, it was spotless! Full compliment of toiletries, heck even a rubber duck! The shower didn't really go wide enough for me. I'm not very big, 5.6 and medium build, but most times it felt like a shoulder or hip shower, but never both if you get me?

    My nights sleep was good, and shockingly, I didn't hear ANY roadwork as I did when I came the day before, even during the day, the windows insulated the sound well. The breakfast was ok, not the best your going to taste, but it gets you going in the morning. I decided to have breakfast in bed, which was great as the cricket was on. This was not a problem for the staff, who sorted it out in a flash. It was approaching 12 and I had to check out. Simple process of filling a form and signing. Again staff were great although I did call to get my bags taken downstairs, this never happened, and to save facing a penalty fair, I decided to take them down myself. No problem though, lift was great.

    Apex city of London is that sort of Hotel where if you want comfort, and I mean real small frills comfort, then go for it. If you want caviar and champagne, I'm sure Apex can provide it, but its not in the nature of the hotel, it being a quite and comfortable nights rest. Definitely miles ahead of a Holiday Inn, but is it really the Ritz or Thistle? Maybe Not... What I do know is that there only one way to find out if this comfort is consistent; I'm staying there next week, and supposedly, the hotel is booked to the max! Oh joy! Will keep you informed.

    What a great find


    I went to the Apex after leaving another hotel in London because it was quite horrible. The Apex, on the other hand, was excellent! The rooms were comfortable and spacious. The bathroom was nice with a good size tub (with a rubber ducky) and a separate shower. I got an excellent rate off of Expedia. The hotel is located very near the Tower Hill tub station and almost across the street from the London Tower and the Tower Bridge. The food was great and the service in the hotel was wonderful and friendly. The concierge was extremely knowledgeable and helpful.

    I'm looking forward to my next trip there and I will definitely stay at the Apex again.

    Fantastic Hotel at a Fantastic Price


    I was very lucky to have come across this hotel at such a low rate - I would definitely recommend it to anybody who likes a bit of luxury. The room was gorgeously modern, the shower was spacious (and by the way, you do get shampoo, conditioner, shower gel, moisturizer, towels, bathrobes and slippers - you may have to request them but they're complimentary). Breakfast was waaaaay overpriced for what it was, but theres a pub across the street which does a better breakfast for not even a fraction of the price. Facilities were cool - the gym is state of the art, and we were the only ones using it on a saturday evening - the sauna and steam room were great too. The internet access is a bit pricey - 5 for one hour, but the reception staff are great. Definitely a great hotel for business and pleasure alike!

    Good value at weekend rates


    Hotel is in a great location if doing business in the Financial district & good value at weekend rates if you are a tourist (Tower Hill tube is nearby). The room design is pleasant with a comfortable king bed, desk, & sofa. The bathroom has a good size walk in shower & a bath. The DVD player is a bonus, and internet access is available for a charge. The room service menu is 'brasserie style', with items such as sandwiches & chips, but little if you are on a healthy diet. Breakfast is the usual expensive London rates but you can just chose one or two items a la carte. Toiletries are good, but ladies be warned, no body lotion or conditioner, so take your own. Also no bathrobe . Service was fine, especially at check in. All in all, a pleasant hotel if you can get a discounted rate.

    Great Hotel


    The Apex is definately one of the best hotels I have stayed at in London. The rooms are very comfy and and spacious and all the staff are really helpful. I thought the bathroom was great, it was very clean and I really loved their bubble bath and shampoo. There was even a rubber duck included! The breakfast buffet was also very good with loads of choice.

    The only downside was the dimness of the lighting which made it difficult to read. Also the plug for the hairdryer was too far away from the mirror. Apart from that it was a great hotel in a geat location.

    Brillant ... and great value


    Stayed for a weekend while in London to visit the Boat Show. Hidden away behind the Tower of London this is a real find - just opened two months ago, its on the edge of the City, so quiet at the weekend - really peaceful and serene - the only drawback is that surrounding restaurants tend to be closed Sat/Sun but we walked acros Tower Bridge to Butlers Wharf (turn left coming off the Bridge) and found lots of interested eateries (10mins away). Reception booked restaurent, rang and checked it was open, printed menu from website and organised taxi for us. Thanks Owen Murphy (Assistant Manager... great service with a welcoing smile and he's Irish ,of course!)

    Great hotel, glass and wood dominate the lobby, bright rooms, lots of space and the best staff I have found in any London hotel. Open plan bar/lobby/coffee shop and all for 70stg per night. Go before its discovered. Last year we stayed in the Mandarin Oriental while visiting the Boast Show - and this is better! Cannot recommend highly enough - we will certainly be back.

    Can recommend


    I stayed at this hotel on 23 December (Room 132) and got an excellent rate of 65 (incl) via Apex's own website. I have to say I was most impressed with the size and standard of the room and, also, with the cleanliness (and I am quite fussy). I found the staff very helpful and accommodating. Also, location very convenient for anyone who wants to be near Tower Bridge - hotel is 5 minutes from Tower Hill tube station.

    The only downside was, as the other reviewer mentioned, the lighting is quite poor, i.e. only one small spotlight in the ceiling of the room. Even with both bedside lamps on, plus the desk lamp on the other side of the room, it was too dark for me.

    Also, as a vegetarian, I found the room service menu most uninspiring and disappointing.

    However, those 2 points aside, I would certainly stay again if I could get a similar room rate and have no hesitation in recommending this hotel.

    Great hideaway, will definitely return


    Having had my fingers burnt before with so-called "luxury" hotels, I was more than a little wary of the Apex, especially as I couldn't find any reviews. Luckily I was delighted by this quiet little refuge, even with reduced price room.

    Admittedly the lighting in the rooms isn't that great and the showerhead isn't massive, but as long as you're not planning to operate in your room and don't have a body circumference of more than 12 foot you can easily manage in both the power-shower and bath.

    A massive comfy bed, large desk (with internet and power point connections) huge widescreen TV, DVD player, great walk-in shower and seperate bath plus the added bonus of a free rubber duck! Quiet but central location (District and Circle lines) meant I had lots of quiet nights. A definite must if you're looking for a quiet, safe hotel with great access to the city and a relaxing stay. I'll definitely be going back.

    My only complaint - rather boring view of a brickwall and office block but who spends all their time staring out of the window?!

    Function or form ?


    Hmmm. OK for a night at the right ( discount) price but definitely not a must go again. Seems to have a form over function approach here. Nice, clean room but - small, no full length mirror, bath more like a hip bath, large shower area with tiny, trendy shower jet meaning only an inch of you gets wet at any time. Miniscule and too few towels, soggy pillows. Woefully inadequate trendy downlighting, with no desk light and no light in ceiling above desk. Quiet, though, with very friendly and helpful staff.

    TripAdvisor Reviews Apex City Of London

    4.50 of 5 stars Outstanding

    Travel Blogs from London

    RADA audition, plus greedy hedonism

    A travel blog entry by emily.picardi on Apr 07, 2015

    4 photos

    ... in London. It's a big, ornate old house filled with art that was collected by the Wallace family and then turned into a museum after their deaths. This was an awesome find, and I'm dreaming of having enough money to buy the house and live in it someday (greedy moment number one).

    We didn't stay very long at the Wallace Collection, as it closed at 5 pm. I'm determined to go back in the coming months and spend more time exploring. We left ...

    Best London Venue For Day and Night Parties

    A travel blog entry by fergusbrandon on Sep 25, 2014

    ... includes is the best and also can compete by any other hotels at the place. The furniture such as cupboards, tables, ceiling fans, table fans, couches; chairs, etc. are of the best quality that gives a very stylish as well as luxurious look in the hotel. The hotel has a great number of things that can attract many people and lead them to enjoy a stay at the hotel. Many people who visited the hotel came again and again repeatedly. All ...

    Digital Brains

    A travel blog entry by samboggiss on Jul 26, 2014

    1 comment

    ... and there's a cold spreading through the forum. After dinner we had a session on patents from the European Patent Office which seems like a yawn but was only about 15 minutes and quite interesting to learn about how to protect science discoveries etc. Quiet day and early night, looking forward to seeing dad's cousin Lisa and family ...

    London... The wait is over!

    A travel blog entry by grant_julie on Jun 13, 2014

    1 comment, 25 photos

    ... of direction and explained that his navigational skills are rubbish as he is generally the driver and Jules does all the telling where to go.

    Winding through the picturesque English countryside, the mighty Fiat and it's occupants eventually found themselves in Colechester, the oldest recorded city in England. We went to find its famous castle only to be thwarted by modern day sentinels such as buses, heavy ...

    Hello London! Arrival and Day 1

    A travel blog entry by jilly56 on Apr 16, 2014

    19 photos

    ... a lovely refurbished bathroom! We unpacked and had a little rest and went off for a walk. It was so sunny and warm we walked for about 3 hours! Went down to Trafalgar Square - so many people! Then to Leicester Square and then decided to walk over the Thames to see if we could get tickets for the London eye. Huge queues but we paid £10 extra for fastrack for the next day. Then we walked back over the Jubilee Bridge and through Embankment up ...