Everytime I read something about Richard Branson I have to convince my cynical self not to roll my eyes at his ridiculous antics. This time, I'm reluctantly impressed.
He's announced plans to build an eco-resort on the (as yet uninhabited) Mosquito Island that would be entirely powered by the wind and sun. Of course, it'll be ultra-luxurious, and out of reach for most people. But for those who can afford it, you'll be able to jet off to the islands and only feel half-guilty about your consumeristic ways.
That jet fuel will probably not be cancelled out by using wind and solar power at your destination, but anyway, it's a nice gesture.
Branson put his money where his mouth is, last year, when he offered $25 million to the person who could devise a way to remove excess CO2 from the air.
He's doing it again with this new hotel.
However, neither of these plans have actually been implemented yet. There has been no $25 million winner (yet) and of course, the plans for the hotel are just plans (who knows how they will work in reality).
So from what I can see, all I can assume about this most recent proposal, is that it's another load of hot air from the master of media manipulation.
What do you think?
Richard Branson building eco-hotel on Mosquito Island, Hmmm...
Jul 3 2008, 12:56 PM
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