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> Decreased traffic since site redesign
post Nov 25 2009, 08:53 AM
Post #1


Group: Members
Posts: 129
Joined: 27-August 05
Member No.: 231

Greetings all,

Everyone seems rather pleased with the new blog layout, but has anyone clocked that pageviews/readership rates across all top blogs have decreased significantly (looks to be around 40%) this month, ever since the new page layout was introduced?

One of the (admittedly selfish) reasons bloggers devote such time and effort to crafting their blogs is to entertain as many readers as possible. It seems to me that while the new layout is visually appealing, it doesn't make it easier for readers to progress through a blog. They need to be able to read it as a story - not a collection of single, random entries.

I'm guessing this is caused in part by:

- a giant (and pretty ugly) satellite map image at the top of the screen (is there any option to revert to the previous map format?)
- only one 'Next entry' button, at the very bottom of the screen
- no 'Previous entry' button
- a significantly reduced Table of Contents section per screen (5 entries as opposed to 20 previously)
- much larger map pins and text in many cases (I guess it makes it easier for the older generation to read, but may put off younger readers)

Things were probably done this way for a reason, but as I suspect site traffic levels help determine revenues to some extent, this new layout is probably doing Travelpod a disservice.


Overland from Sydney to Scotland - via a wintry Siberia! Photoblog here.
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post Nov 25 2009, 11:06 AM
Post #2


Group: TP Staff
Posts: 484
Joined: 5-April 08
From: Ottawa, Canada
Member No.: 164003

Hi technotrekker, glad to get your feedback!

We've obviously been keeping a close eye on traffic since we launched the redesign and there are a few factors contributing to the apparent drop in traffic to your blog.

Firstly, and most significantly, we've improved the way that those stats you see are collected. We've always tried our hardest to exclude search engine bots from artificially inflating your stats, but the fact of the matter is that there are new ones popping up every day. With this change, we can reliably say that we are completely excluding "fake" traffic from your stats.

In the end, the best way to maintain a healthy reader ship is to continue writing fresh and compelling content. The strong majority of traffic to your blog is coming directly from Google and Google likes to present up to date information to searchers.

With regards to navigation, you'll actually find many more ways for your visitors to discover all your content. On your About this blog page, you now have a complete list of entries that can be easily scanned. We've also sprinkled the interface with the total number of entries as often as possible. You'll see it on your profile, in the Timeline, in the sidebar, in the Table of Contents... we tried to make it as obvious as possible that there are other entries to read while still keeping our traditional one entry per page format that is a hallmark of TravelPod.

You'll also find that there are both Previous and Next entry links at each end of the Timeline and at the bottom of the entry.

As for the map, you can read this forum post which explains why the map is so big on your entries. The gist is that we didn't want to ruin the layout for blogs such as yours, but for any newly created entries, the map is much smaller. However, we're open to suggestions on how to improve "Legacy" entries.

We're always excited to push out new features on the site, but we're always looking forward to hearing what you guys think.

Thanks again for your feedback.

Happy travels,

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post Nov 25 2009, 04:58 PM
Post #3


Group: Admin
Posts: 719
Joined: 3-September 03
From: Ottawa, Ontario, Canada
Member No.: 4

Hi Technotreker,

One more thing I'd like to add to Eric's response... If you'd like to get more traffic to your blog, anything you can do to get links from other sites to your TravelPod entries would really help. Google loves to see links.

If you have any friends with blogs or web sites out there it wouldn't hurt to ask them to link to your TravelPod entries and profile.


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