THE LADURÉE STORY
The history of Parisian tea salons is intimately tied to the history of the Ladurée family.
It all began in 1862, when Louis Ernest Ladurée, a miller from France’s southwest, created a bakery at 16 rue Royale in Paris.
During the same year, the first stone of the Garnier Opera was laid, and the area surrounding the Madeleine was rapidly developing into one of the capital’s most important and elegant business districts. The most prestigious names in French luxury goods had already taken up residence in this neighborhood.
In 1871, while Baron Haussmann was giving Paris a ‘‘new face’’, a fire made access to the transformation of the bakery to a pastry shop.
The decoration of the pastry shop was entrusted to Jules Cheret, a famous turn-of-the-century painter and poster artist. M Cheret sought inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera.
By incorporating them in his work, he added depth and relief to the ceilings ornamented with cherubic children.
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