Designed by Thomas Goff and built for H.J. Whitley in 1923 a land developer who was advertising Whitley Heights, spelled it Hollywoodland. It was originally 30 feet wide and 50 feet high and consisted of 4,000 light bulbs and costed $21,000. It soon became recognized as a symbol of the American cinema of Hollywood. By the 1940's the sign was deteriorating, and had extensive repair and "land" was left off. Yet, by the 1970's once again the sign was deteriorating and celebrities were contacted and donors gave $27,000 each to replace the letters with steel. The letters measure 45 feet tall and 31-39 feet wide, but the sign is 350 feet long in painted white steel.
Hollywood sign has been designated as a landmark and considered a American cultural icon.
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