very stereotypical "tourist attraction". It's "tired" and dated. The coffee, Costas, is TERRIBLE! Buy a Starbucks or other along the way! It is educational and I can understand school groups going. Brilliant. But the ride is lame, it's pretty brief, and really I don't see what all the hype is about. I must say chocolate prices aren't overstated like at M&M world, and it's interesting learning about the way in which the Cadbury company treats their employees. It was a bleak day. Outside play a non-event. My suggestion is read the history on the Internet and save yourself a trip.
Although our kids did enjoy it. Aged 7 & 9. We got 3 free bars each.
This review is the subjective opinion of a TravelPod member and not of TravelPod.com.